Hoffman-Kofman Leadership Programs

The Hoffman-Kofman Programs are Israel’s leading leadership and management programs, based on the teachings of legendary coach Fred Kofman. Fred Kofman is a former MIT professor, former Global Vice President of Leadership at Google, and the personal coach of top executives such as Sheryl Sandberg (COO of Facebook), Jeff Weiner (CEO of LinkedIn), and Satya Nadella (CEO of Microsoft). Reid Hoffman, one of Silicon Valley’s most influential figures, is the founder of LinkedIn, Airbnb, and PayPal.

Program Coordinator(s)

Gil Honigsman

These programs are especially suited for special forces veterans, and include participants from veteran associations of Sayeret Shaldag, Shayetet 13, Matkal, Naval Officers School, Duvdevan, Lotar, Yahalom, Maglan, Air Force, 669, Talpiot, and many more.

Participation in the first program is free of charge, but demands serious commitment, dedication, and consistency.

The Hoffman-Kofman Initiative offers two programs to alumni of the unit:

Elite IDF Alumni Fellowship – EIDF

What will you learn in the program?

A 360-degree toolbox of skills and capabilities, based on a holistic leadership model that includes both soft and practical skills.

The program integrates “soft” content like mindfulness, emotional intelligence, and coaching, with more “technical” topics such as team management, system optimization, conflict resolution, philosophy, economics, liberalism, and values-driven capitalism.

Key topics in the syllabus include:

Mindfulness, Emotional Intelligence, Communication Skills, Teamwork, Coaching, Conflict Resolution, System Optimization, Conscious Business, Economy, Capitalism, Liberalism, Philosophy, Political Science, and Wellbeing.

👉 [More info about the EIDF program – click here]

👉 [Link to register for the full EIDF program]

Pay It Forward – PIF (Short Program)

A shorter version of the EIDF program designed for participants aged 20–30 who are just beginning their professional journey.

Topics include:

Emotional Intelligence, Mindfulness, Personal Values Definition, Internal Locus of Control, Effective Communication, Conflict Management, Teamwork, Habit Building, and Life Philosophy.

Like EIDF, this program is also based on a holistic leadership model with both soft and hard skills.

Structure:

  • Weekly small-group meetings (6 participants per group – chavruta style).
  • Most meetings are held on Zoom, with three in-person sessions.
  • Meetings are led by alumni of the full EIDF program.
  • Participants commit ~3 hours per week (session + prep work).
  • Program duration: 10 weeks.
  • Intended for alumni aged 22–35.
  • Cost: 180 NIS.

👉 [More info about the PIF program – click here]

Testimonials from Program Alumni:

“An opportunity to meet exceptional people who quickly become lifelong friends.”
— Michal & Via, EIDF Cohort 3, Nov ’09, Weapons Systems, Magen Division
“The program is practical and connects to everyday life while offering new perspectives. I feel my toolbox has expanded and I now have many ways to deal with various life situations.”
— Gil Honigsman, Mar ’04, Air-Ground Attack, Operational Division (Res.)
“Hoffman-Kofman gave me tools and taught me a new way to look at how we communicate. But more than anything, it opened the door to meeting amazing people and partners for action.”
— Imri Paran, Nov ’09, Pursuit Unit, Training Division
“The program gave me a weekly space and the tools to pause the race and deeply reflect on various aspects of my life. Through weekly conversations with peers, inspiring figures, and unique texts, I gained a platform for navigating major challenges in life and beyond. To this day, the human connections and tools from the program are a vital part of my life.”
— Ran Mas, Nov ’08, Pursuit Unit, Explosives Instructor

For more information, please contact the program coordinator:

📧 Gil Honigsman: gil.honigsman@oketzfoundation.org

Eligibility Criteria

קחו חלק בפעילות העמותה, היכנסו למערכת הנטוורקינג הענפה שבנינו בעזרת בוגרינו וסייעו לחיילי ובוגרי היחידה בפעילויותינו השונות והמגוונות.
  1. Members of the foundation over the age of 30
  2. Holders of a bachelor’s degree with at least 5 years of work experience or individuals with at least 8 years of work experience
  3. Able to commit approximately 14 hours per week for program sessions, preparation, and various exercises